Cyber/NetSuite Strategic Partnership GTM Manager

Job Summary:

The Partner GTM Manager translates partnership strategy into measurable pipeline impact through joint marketing, demand generation, events, and partner communications. This role aligns with the Partner Leader to integrate partnership priorities into the Partner Business Plan and coordinates execution with internal GTM and Marketing teams. Responsibilities include serving as the primary marketing point-of-contact for partners and partner communities, planning and executing partner-facing and customer-facing campaigns, managing Partner Marketing Development Funds (MDF) and budgets, and developing win evidence such as win wires, references, and case studies. The Partner GTM Manager tracks performance from MQL through opportunity creation, measures campaign ROI, and delivers consistent partner nurture communications to support field execution and partner adoption.

Job Duties:

* Aligns with Partner Leader on partnership strategy and integrates priorities into the Partner Business Plan and execution cadence
* Integrates with GTM and internal Marketing teams to plan joint campaigns, content, and event strategies
* Serves as a primary point-of-contact for partner marketing stakeholders and partner communities, including third-party organizations associated with primary partners
* Plans and executes marketing and demand generation activities including webinars, in-person events, conferences, customer-facing campaigns, and partner-facing campaigns
* Manages MDF investments tied to in-market activities and tracks MDF utilization and ROI against agreed objectives
* Aligns partner, practice, and GTM budgets to support event and conference execution plans and forecasting
* Creates win wires and maintains processes for win evidence collection, approvals, and distribution
* Recommends wins for promotion to formal case studies and coordinates case study development with internal stakeholders
* Maintains partner reference catalog and ensures reference readiness, accuracy, and access processes
* Produces partner nurture communications including newsletters, updates, and campaign streams, and enables Partner Field Managers with partner-ready messaging
* Supports event-related partner nurturing and follow-up motions with Partner Field Managers
* Tracks attribution from MQL to SQL to opportunity, and reports campaign performance, conversion, and ROI to stakeholders
* Other duties as required.

Supervisory Responsibilities:
* N/A

Qualifications, Knowledge, Skills, and Abilities:

Education:

* Bachelor's degree, required

Experience:

* Six (6) years of partner marketing, alliance marketing, or B2B demand generation experience, required
* Three (3) years of experience managing budgets, MDF, or co-marketing investment plans, required
* Experience supporting technology partners, ISVs, or partner ecosystems, preferred
* Experience building win evidence programs (win wires, references, case studies), preferred
* Experience tracking funnel attribution (MQL, SQL, opportunity) and campaign ROI, preferred

License/Certification:
* N/A

Software:

* Proficiency in CRM platforms (e.g., Dynamics), required
* Proficiency in Microsoft Office Suite, required
* Marketing & Creative platforms, preferred

Languages:

* N/A

Other Knowledge, Skills, & Abilities:

* Ability to build and execute GTM plans with measurable funnel and pipeline outcomes
* Ability to manage MDF governance, approvals, and performance reporting with audit-ready documentation
* Ability to create partner-ready messaging, campaign briefs, and execution playbooks
* Ability to coordinate cross-functional stakeholders across partner leadership, marketing, GTM, field teams, and operations
* Ability to develop executive-ready performance updates with clear KPI definitions and assumptions
* Strong event strategy and operational execution skills for webinars, field events, and conferences
* Strong vendor management skills for agencies, event vendors, and content production partners
* Strong attention to detail with consistent follow-through on timelines, dependencies, and approvals

Keywords: Partner GTM Manager, partner go-to-market, alliance marketing, partner marketing, co-marketing, joint campaigns, integrated marketing, demand generation, pipeline generation, MQL, SQL, opportunity attribution, campaign ROI, funnel analytics, marketing operations, partner communications, partner nurture, GTM strategy, partner business plan, ISV partners, technology partners, partner ecosystems, webinars, virtual events, in-person events, conferences, event marketing, account-based marketing, ABM, case studies, win wires, win evidence, customer references, reference catalog, MDF, marketing development funds, , co-op funds

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.

National Range: $120,000 - $160,000
Maryland Range: $120,000 - $160,000
NYC/Long Island/Westchester Range: $120,000 - $160,000

At BDO, how we show up matters. We build strong relationships by supporting one another, our clients, and our communities with care, curiosity, and a commitment to helping one another grow and succeed. Here, you'll find meaningful work, leaders invested in your success, and opportunities to build a career around what matters most to you.

Our purpose is to be the people our clients count on to grow with confidence and achieve what matters most. Our values guide how we bring that purpose to life each day. Together, they shape how we work with one another, serve our clients, and create meaningful impact.

BDO provides assurance, tax, and advisory services to clients across the U.S. and around the world. No matter your role, you'll be part of a team helping clients navigate complexity and move forward with clarity.

As technology continues to shape how we work, BDO values the ability to apply generative and agentic AI solutions to develop work products, improve workflows and identify potential risks. Across our firm, we emphasize professional judgment in validating AI-generated outputs for accuracy, quality, and compliance.

We are proud to be an ESOP company, offering participants a stake in the firm's success through beneficial ownership and a unique opportunity to enhance their financial well-being. As a qualified retirement plan, the ESOP is a meaningful addition to our comprehensive compensation and Total Rewards benefits* offerings. It also reinforces an ownership mindset that strengthens our connection to one another, our clients, and the future we're building together.

Learn more about our benefits: BDO Total Rewards encompass more than traditional benefits. Click here to find out more!

*Benefits may be subject to eligibility requirements.

Equal Opportunity Employer, including disability/vets
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