SEO Writer (AEO Content Writer)

Aquent is partnering with a leading organization dedicated to empowering prospective students through clear, accessible, and highly optimized educational content. This organization plays a crucial role in enhancing the online presence of academic institutions, ensuring that vital information reaches future learners through both traditional and AI-powered search experiences. Join a team that is at the forefront of digital education, helping to shape the academic journeys of countless individuals.

Are you a wordsmith with a passion for transforming complex information into compelling, search-optimized content? Do you thrive in a fast-paced environment where your writing directly impacts student discovery and engagement? We are seeking a dynamic and innovative content creator to elevate our digital presence. In this role, you will be instrumental in crafting high-quality, long-form articles that not only educate prospective students but also significantly boost the visibility of academic programs across various platforms. Your work will directly influence how students find their ideal educational path, making a tangible difference in their lives and contributing to the success of our partner institutions.

What You'll Do

• Produce and refresh approximately 15 high-quality, search-optimized articles per week, adhering to detailed briefs and business priorities.
• Develop educational content tailored for prospective students, covering diverse academic fields such as healthcare, business, and technology.
• Optimize existing articles through the addition of executive summaries, improved formatting, bullet lists, keyword enhancements, and strategic content expansions or complete rewrites.
• Ensure all content is accurate, engaging, and consistently meets established brand standards.
• Conduct thorough research on complex academic and career-related topics, utilizing credible sources to gather information.
• Translate technical and specialized information into clear, student-friendly language that is easy to understand.
• Verify facts and ensure all published information is current and accurate.
• Apply strong editorial judgment and work independently with minimal supervision.
• Implement SEO best practices, including strategic keyword placement, understanding search intent, optimizing content structure, and developing internal linking strategies.
• Stay informed on emerging AEO (AI Engine Optimization) best practices to enhance content discoverability within AI-powered search experiences.
• Utilize AI writing tools to accelerate content drafting and optimization, while maintaining originality, high editorial quality, and factual accuracy.
• Seamlessly integrate AI tools into daily workflows, embracing technology to enhance efficiency.
• Work effectively from detailed creative briefs and editorial calendars.
• Collaborate closely with editors and project managers to meet ambitious production timelines.
• Efficiently incorporate editorial feedback and revisions into your work.
• Manage multiple writing assignments simultaneously, consistently meeting all deadlines.

What You'll Bring

• 2-4+ years of professional experience in SEO content writing.
• Proven experience in writing long-form, research-based articles, ideally within higher education, healthcare, business, technology, or related sectors.
• A strong understanding of SEO writing principles, keyword strategy, user intent, and content optimization techniques.
• Exceptional research and fact-checking abilities.
• The capacity to quickly synthesize complex information into engaging, easily digestible content.
• Comfort working in a high-volume production environment with ambitious content goals.
• Demonstrated experience using AI writing tools as part of the content creation process.
• Excellent time management skills and the ability to work autonomously to meet deadlines.

What Will Set You Apart

• Experience within the higher education sector.
• Familiarity with project management platforms.
• A natural curiosity and enjoyment for researching unfamiliar topics.
• Exceptional attention to detail and strong editorial judgment.
• An eagerness to leverage AI tools to enhance speed and efficiency.
• The ability to quickly adapt and contribute with minimal onboarding.

About Skill:

Skill connects the best professional, IT, engineering, financial and administrative talent with the world's biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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