Advertising Optimization Specialist

Spectrum Reach provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

The Customer Experience team is built on four integrated pillars that work together to deliver a seamless, high-value advertising experience. Our Account Management pillar partners closely with Sales and advertisers to provide strategic guidance, data-driven multiscreen solutions, and actionable performance insights. The Execution pillar brings campaigns to life through Ad Operations, Media Content, Optimization, and Reporting, ensuring accurate delivery, quality control, and clear performance visibility. Supporting these functions, our Process Design, Development & Continuous Improvement pillar standardizes end-to-end workflows to drive clarity, efficiency, and consistency across the organization. Rounding out the department, Optimization Design develops smart optimization rules and campaign analysis, while Implementation & Enablement tests new systems and processes and provides support across Customer Experience.

Together, these teams form a cohesive, scalable organization committed to elevating the advertiser journey and driving strong business outcomes.

Spectrum Reach's Customer Experience team is a high-performing culture that plays an essential role in delivering cutting-edge advertising solutions to our clients. On any given day, you'll find yourself balancing multiple competing priorities, collaborating with internal teams, and building relationships with key internal stakeholders.

DUTIES & RESPONSIBILITIES

As an essential team member supporting our clients and ensuring high quality customer experience, this position is responsible for optimizing linear and digital advertising campaigns by providing effective pacing, makegoods and overall performance of each campaign for the Spectrum Reach clients. The position will leverage various workflows, automation tools, proprietary software and cross functional communication to provide full stewardship of each advertising campaign.

• Actively and consistently support all efforts to simplify and enhance the customer experience
• Accurately produce high quality advertising schedules in a timely manner
• Process verifications including importing, force matching, spot dropping and appropriate reporting
• Engage with automation systems to support workflows
• Review campaigns to ensure that all necessary paperwork is submitted for cross functional teams.
• Work cross functionally to ensure correct fulfillment of client campaigns.
• Manage campaigns effectively, revise and review inventory appropriately.
• Responsible for makegoods for all accounts.
• Monitor accounts and review with Account Specialist and Yield & Inventory if campaigns are not delivering.
• Effectively communicate with leadership team on client campaign status.
• Communicate with clients or Account Executive as needed to gain information to run schedules efficiently.
• Work proactively with Ad Operations to understand advanced advertising campaign pacing and adjust as appropriate.
• Work seamlessly between linear and digital campaigns while maintaining a high-quality customer experience
• Ensure full stewardship of key clients
• Work effectively within the assigned team to support workflow gaps, employee gaps or technology gaps
• Provide effective updates to sales and other appropriate parties of any at risk campaigns
• Monitor the scheduling, pacing and implementation of all advertising campaigns to ensure full delivery of all campaigns
• Perform other duties as requested.

QUALIFICATIONS

• 1+ years' of overall work experience, ideally in an office setting
• Demonstrated ability to develop positive working relationships with Sales Executives and other cross functional support departments.
• Need to be able to adapt to change quickly, as well as be able to prioritize and handle multiple tasks with competing deadlines.
• Strong data entry skills and attention to detail
• Experience with computer software including MS Office and Spreadsheets with a focus on Excel or Google Sheets

PREFERRED QUALIFICATIONS

• Knowledge of research databases such as Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore.
• Ability to pull and analyze advanced campaign metric reporting utilizing internal and external tools. (e.g. Google Analytics, Freewheel, and other proprietary tools).

EDUCATION

Bachelor's degree or equivalent work and/or education experience