Virtual Power Plant Program Content Manager

The VPP Program Marketing Manager is critical to scaling Tesla Energy's Virtual Power Plant programs across North America. As utilities and grid operators increasingly rely on distributed energy resources to balance the grid, Tesla's VPP offerings represent a massive growth opportunity - and need dedicated marketing support to drive enrollment, revenue, and market awareness. In this role, you will own the go-to-market strategy, messaging, content, and demand generation for VPP programs, ensuring each program has the marketing execution needed to succeed.

This role reports in through the Head of Global Demand Generation and collaborates closely with Business Development, Product, Sales, Utilities Partnerships, Marketing Operations, and external agency partners.

• Own end-to-endgo-to-marketstrategyandexecutionforVPPprograms,includingmessaging,positioning,contentcreation, anddemandgenerationcampaignsthatdrivecustomerenrollmentandprogramrevenue

• PartnerwithBusiness Developmentteamstocreatecompellingsalesenablementmaterials, pitchdecks,casestudies, and ROImodelsthatpositionTesla'sVPPofferingstoutilities,gridoperators, andnewprospectiveprogrampartners

• Developprogram-specificmarketingstrategiestailoredtoregionalutilitypartnerships,regulatoryenvironments, andcustomersegments,ensuringalignmentwithenrollmenttargetsandrevenuegoals

• Leadcontentdevelopmentacrosschannels(web,email, social, in-app,events)toeducatecustomerson VPPbenefits,programparticipation, andgridservices,translatingcomplextechnicalconceptsintoclear,compellingmessaging

• CollaboratewithProductand Utilities Partnershipsteamstoalignmarketingstrategieswithprogramlaunches,pilotexpansions, andnewmarketopportunities

• BuildperformancedashboardsandreportingframeworksinpartnershipwithMarketingOperationstotrackenrollmentfunnels,campaignperformance, andprogramROI,deliveringactionableinsightstoleadershipand BDteams

• IdentifyandscalebestpracticesacrossVPPprograms,creatingplaybooksandtemplatesthatenablerapiddeploymentofmarketingsupportfornewutilitypartnershipsandmarketexpansions

• 7+yearsofexperiencein B2BorB2Cmarketing,withafocusonprogrammarketing,demandgeneration,orgo-to-marketstrategyforenergy, utilities, SaaS,orhigh-considerationproducts

• UnderstandingofVPPprograms,distributedenergyresources,utilitypartnerships,orgridservicesisstronglypreferred. Experience inenergystorage, solar, EV,orcleantechisa plus

• Content & Messaging: Provenabilitytodevelopcompellingmessagingandcontentforcomplextechnicalofferings,withexperiencetranslatingproductcapabilitiesintocustomerandpartnervaluepropositions

• Demonstratedsuccesscreatingsalesenablementmaterialsandsupportingbusinessdevelopmentteamsinclosingpartnershipsordrivingrevenue

• Stronganalyticalskillswithexperiencebuildingperformancedashboards,interpretingenrollmentdata, andoptimizingmarketingfunnelstomeetgrowthtargets

• Excellentcommunicationandcollaborationskills,withtheabilitytoinfluencecross-functionalteams, manageagencypartners, andpresenttoexecutiveleadership

• PassionforsustainabilityandTesla'smission,withafocusoninnovation,customereducation, andscalablegrowth

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Medical plans > plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short-term and long-term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.