Marketing Manager (Senior)

Our client, a leading innovator in the technology sector, is at the forefront of shaping how people interact with groundbreaking products and services. They are driven by a mission to create intuitive, impactful experiences that resonate globally. Join a team dedicated to pushing boundaries and defining the future of technology, where your contributions will directly influence product success and user engagement on a massive scale.

Are you a strategic marketing leader passionate about driving product success and shaping user experiences? We are seeking a highly skilled and dynamic Marketing Manager to play a pivotal role in guiding product marketing strategy and influencing both internal and external stakeholders. In this role, you will be instrumental in bringing innovative products and features to market, defining user insights, and executing impactful campaigns that educate, engage, and drive adoption. Your expertise will directly shape product positioning, market perception, and the overall success of offerings that touch millions of users. This is an incredible opportunity to make a significant impact, working with cross-functional teams to solve complex challenges and champion the user voice in product development.

**What you will do:**

* Serve as a "go-to" expert on products and features, providing critical input in the development process, conducting market analysis, and forecasting industry trends.

* Lead efforts to identify research needs, scope, manage, and guide user research initiatives with internal and external partners.

* Drive the creation and iteration of marketing content, ensuring alignment with product strategy and collaborating with production teams for multi-team publication.

* Define user insights to inform product development and marketing strategies, advocating for in-product user experience improvements and promoting engagement.

* Lead meetings to develop marketing plans for regional or functional teams, providing recommendations on portfolio, prioritizing goals, and defining positioning to engage target audiences.

* Manage and execute multiple medium to large-scale campaigns, assets, communications, and programs to achieve user needs and team objectives.

* Develop and roll out frameworks for product marketing content across various channels, harmonizing processes for defining, collecting, and tracking key metrics.

* Validate market size and opportunity, leveraging subject matter expertise to identify new opportunities, build rationales, and consider short/long-term potential, pricing, and customer choices.

* Understand target audiences, develop product positioning, and execute comprehensive go-to-market plans and messaging for new products and features.

* Help drive product brand positioning, value propositions, and messaging strategies, adapting communication nuances for different narratives and brand frameworks.

**Must-Have Qualifications:**

* Proficiency in product positioning

* Strong data analysis and synthesis skills

* Experience in campaign management

* Deep understanding of consumer behavior

* Extensive industry knowledge

* Proven client/partner management and advising capabilities

* Exceptional storytelling abilities

* Comprehensive knowledge of go-to-market activities

* Expertise in brand management

* Demonstrated situational leadership

* Ability to develop compelling marketing briefs

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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