Overview
We're seeking a Qualitative Marketing Analyst to support a high-impact Customer Insights team focused on improving retail experiences through customer feedback. This role centers on transforming large-scale, open-ended survey responses into meaningful insights that drive business decisions. You'll work with high-volume customer feedback (including millions of survey responses), uncovering patterns, identifying themes, and connecting insights to real-world business operations.
- Location: Cupertino, CA
- Schedule: In-Office T/W/Th; Remote M/F
- Pay Comments: W2, weekly pay, benefits, 401k w/ match
- Background screening required
What You'll Do
- Analyze Customer Feedback at Scale
Review and interpret large volumes of open-ended survey responses to identify meaningful themes and patterns beyond surface-level tagging - Translate Feedback into Business Insight
Connect qualitative findings to business context, especially retail/store experiences, and uncover the "why" behind customer sentiment - Synthesize Qual + Quant Data
Link qualitative themes to quantitative metrics (e.g., satisfaction scores, NPS) to provide a holistic view of customer experience - Build Insightful Narratives
Transform complex, unstructured data into clear, compelling stories that inform stakeholders and influence decisions - Manage Multiple Projects
Balance several research initiatives simultaneously in a fast-paced, high-volume environment - Present Findings
Deliver insights through presentations, reports, and stakeholder discussions - Leverage Tools & Technology
Utilize text analytics tools, and explore AI-driven approaches to improve speed and depth of analysis
What We're Looking For
- 3-5+ years of experience in:
- Qualitative research
- Customer experience (CX) or Voice of Customer (VoC) programs
- Market research or insights roles
- Strong ability to:
- Distill large volumes of qualitative data into clear, actionable themes
- Move beyond literal interpretation identify underlying meaning (e.g., "too expensive" value perception)
- Apply business context to customer feedback
- Experience with:
- Comment coding, thematic analysis, sentiment analysis
- Open-ended survey design and interpretation
- Comfort with:
- Ambiguity and nuanced data
- High-volume workloads and shifting priorities
- Cross-functional collaboration
Nice to Have
- Experience in:
- Retail or in-store customer experience environments
- Contact centers or customer support insights
- Employee experience (EX) or eNPS programs
- Familiarity with tools such as:
- Qualtrics, Medallia, Clarabridge, or similar text analytics platforms
- Python or R for text analysis (strong plus, not required)
- Exposure to:
- AI tools for qualitative analysis and research acceleration
Key Traits for Success
- Curiosity: Asks the right questions and digs deeper into data
- Humility & Coachability: Open to feedback and focused on getting it right vs. fast
- Storytelling Ability: Can clearly communicate insights to diverse audiences
- Attention to Detail: Balances depth of analysis with efficiency
- Collaboration: Works well in team-based, high-bar environments
Education
- Bachelor's degree in a relevant field (e.g., Psychology, Sociology, Anthropology, Communications) or equivalent experience
About Aquent Talent: Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive. #LI-CA1
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Skill
sick time, 401(k)
Apr 30, 2026