Public Relations Manager

Partners with cross-functional teams to activate all relevant communication channels (e.g., conferences, in-office events, media relations, social media, HKS website, e-marketing) in support of integrated campaigns; represents PR in campaign planning to align earned media strategy, messaging, and timing with firmwide priorities

Crafts integrated communication campaigns by understanding the firm's business strategy, projects, research, and stories, translating these into measurable PR plans informed by mark insights and business objectives

Ensures all content aligns with HKS Brand messaging frameworks and supports though-leadership storytelling

Collaborates with Global PR team to raise the firm's external visibility through editorial calendars, PR opportunities and developing strong media relationships

Mentors a high-performing global PR team and agency network with a focus on accountability, collaboration, and innovation

Oversees goal setting and performance management for the PR function

Develops a global measurement framework tying PR activity to brand and business KPIs

Collaborates with Director of Events and office leadership for events that enhance client and community engagement while supporting PR visibility and campaign goals

Collaborates with global Marketing team by partnering with a team of writers, designers, producers, and strategists to support communication programs and ensure PR messaging is integrated across channels and creative touchpoints

Evaluates opportunities for partnerships, sponsorships, and advertising on an on-going basis

Builds and maintains live dashboards that track earned media performance, sentiment, and ROI

Deliver transparent, real-time reporting to executives via dashboards and quarterly briefings

Champions the exploration of emerging tech, including AI tools for media monitoring, sentiment analysis, content generation, and workflow automation

Collaborates with Market Insights to translate trends, competitive analysis, client intelligence into proactive PR strategies

Maintains a deep understanding of the firm's business strategy and market drivers to ensure PR supports growth objectives

Bachelor's degree in Journalism, Communications, Marketing, Public Relations, or related degree

Typically 7+ years of media relations, PR, journalism, or communications experience, preferably in design, architecture, real estate, professional services, or related industries

Preferred experience supporting PR in a matrixed global organization or AEC industry experience

Preferred AEC experience within any of the following industries: Commercial Mixed-Use, Hospitality, Senior Living, Mission Critical

Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred

Familiarity with PR tools (e.g., Meltwater, Muck Rack), asset gathering, and newsroom workflows

Familiarity with project management and workflow tools (e.g., Asana, Miro)

Fluency in Spanish language is preferred

Excellent writing, editing, interviewing, and communication skills

Strong attention to detail and commitment to excellence

Strong presentation skills

Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously

Ability to collaborate proactively and work confidently with senior leaders and subject matter experts

Ability to manage teams with a diplomatic, relationship-driven, and collaborative style

Ability to communicate and present ideas clearly and professionally, both verbally and in writing

Ability to proactively problem solve and apply innovative solutions

Ability to work and collaborate in a team environment, and ability to work independently and prioritize work

Ability to effectively meet deadlines at expected quality

Travel may be required