Principal Applied AI Product Manager

The Opportunity

The GTM Agentic AI Operations team is leading the shift to an Agentic operating model for Adobe GTM and Sales. This function is the orchestration layer that operationalizes Adobe GTM and Sales strategy into end to end Agentic AI workflows that compress planning cycles from months to weeks, launch more personalized campaigns across every route to market, and streamline manual tasks so sellers can focus on talking to customers. We are building an always-on Agentic operating layer that connects strategy, data, and frontline execution for the Digital Media business.

The AI industry is changing quickly, so success in this role requires first principles thinking, intellectual curiosity, and the ability to adapt as the landscape evolves. This opportunity is ideal for a Senior Product Manager who brings a founder approach, enjoys building zero to one products, and has the grit to see them through to impact.

Role Overview
Agentic Planning

• Define the product vision and strategy for Planning Agents that support annual and in year planning across multiple products, segments, and regions.

• Build Agentic workflows that propose territories, coverage models, capacity plans, quotas, and targeted subgroup plays from live data and clear business constraints.

• Embed these Planning Agents into existing planning cadences so leaders can review, adjust, and approve plans instead of starting from scratch.

Campaign Orchestration and Execution

• Own the roadmap for Execution Agents that help GTM teams select audiences, prioritize accounts, choose plays, and orchestrate campaigns across key channels and tools.

• Partner with marketing, sales development, and Sales teams to codify successful campaigns into reusable Agentic workflows that can be adapted by different segments and regions.

• Build a standard experimentation framework so campaigns can be launched in days, tested with clear hypotheses and metrics, and scaled when they work.

Seller Productivity and AI Assistants

• Define and deliver seller facing AI assistants that support account research, meeting preparation, opportunity insights, next best actions, and follow-up content.

• Map complete seller workflows and identify where Agents can remove friction, from territory and account review to renewal and expansion motions.

• Partner with Sales Systems to embed assistants into CRM, email, calendar, and other daily tools, so they fit naturally into seller workflows.

What you will bring

• 8+ years of product management (2+ years of Agentic AI) experience, with meaningful work in one or more of the following: sales planning, GTM systems, marketing technology, sales tools, or AI powered products.

• Experience mapping complex business workflows and translating them into clear product requirements and step by step experiences.

• Comfort working with data and experimentation, including defining success metrics, reviewing analyses, and using insights to drive roadmap decisions.

• Solid understanding of modern AI technologies such as large language models and agentic workflows, or a demonstrable ability to ramp quickly.

• A builder mentality, high ownership, and resilience in a fast moving environment.

Technical requirements

• Experience using SQL to explore data, validate hypotheses, and define requirements with analytics partners.

• Experience with LLM and agentic architectures, such as prompt design, retrieval augmented generation, tool calling, and evaluation.

• Experience partnering with engineers on API design, data contracts, and integration patterns between systems.

• Proficiency with product and design tools including Figma, FigJam, Miro, or similar for mapping workflows and defining user experiences.

• Experience using product delivery tools such as Jira, Confluence, or similar to manage backlogs, write clear tickets, and track progress.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.