Senior Manager, Lifecycle Marketing

Adobe's Lifecycle Marketing team is passionate about delivering impactful and effective marketing experiences to our customers. We are seeking an innovative and analytical Senior Manager to lead lifecycle strategy across the customer journey for email and emerging channels.

As a member of the Lifecycle Marketing leadership team, you will develop and implement lifecycle strategies that are designed to acquire, engage and retain users for long term business growth. You will lead and mentor a team of 2-3 marketers focused on building and optimizing journeys across desktop, web and mobile app for a high priority Adobe customer segment.

You will partner closely with Product Marketing, Product Growth and Go-to-Market teams to deliver exceptional user experiences and measurable growth in revenue, active use and customer lifetime value.

• Lead all aspects of end-to-end campaign marketing strategy, including planning, audience segmentation, content creation, continuous optimization and performance insights
• Craft personalized experiences from a user's first signup through conversion, onboarding, active use, retention and upsell programs for a key customer segment
• Drive growth and innovation through testing and experimentation to improve conversion, engagement, product use, and retention
• Partner with Analytics team to establish measurement frameworks, monitor performance and develop performance insights. Identify growth opportunities and evaluate and marketing efficiency
• Collaborate with data science teams to define and implement behavioral and predictive models in the areas of conversion propensity, likelihood to churn, and recommendation engine analysis to drive growth within your customer segment.

• Advanced email and lifecycle marketing experience. capable of learning new technologies, products and systems quickly.
• Deep understanding of experimentation, personalization strategies, and controlled experiment methodologies.
• Strong analytics-based decision making, highly capable in interpreting data and advancing initiatives to optimize performance.
• Leadership skills cultivating teamwork and innovation within high-performing performance marketing organizations. Capable of navigating a matrixed organization and representing team with integrity and self-sufficiency

• 10+ years of progressive experience in lifecycle, email or performance marketing with an emphasis on personalization and experimentation, with demonstrated results driving performance and optimization
• 3+ years of experience in a leadership role
• SaaS and e-commerce experience preferred, ideally in a sophisticated data-driven organization
• BA/BS in marketing, business or related field, or MBA, or equivalent experience
• Experience working in a fast-paced environment with a bias for action and impact

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.