Marketing Operations Specialist, Principal - Digital Strategy

Your Role

The Digital and Measurement team is responsible for turning Brand and Marketing strategies into digital first experiences that improve customer engagement and deliver measurable business outcomes. The Digital Marketing Strategist, Principal will report to the Sr. Manager of Digital & Measurement and shape and optimize connected digital experiences that guide customers seamlessly across channels and throughout their journeys. You will lead the strategy alongside Growth Marketing and support execution of high impact digital touchpoints - web, digital media, content, personalization, and AI enabled engagement - partnering with cross functional teams to improve engagement, support growth goals, and deliver measurable business outcomes.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Knowledge and Experience

• Requires a bachelor's degree in a related field such as marketing or business and/or equivalent combination of education and experience; master's degree or MBA is highly desirable
• Requires at least 10 years of prior relevant experience
• Requires experience creating and implementing Marketing strategies within a digital-first environment
• Requires deep knowledge in setting and optimizing Marketing and Sales KPIs
• Knowledgeable of marketing and product management principles
• Knowledgeable in SEO and AEO strategy & best practices
• Proven ability to work collaboratively across functional areas and with Sales and Product, and Line of business leadership
• Experience managing vendors and agencies as key or primary account contact a plus
• Experience in Health insurance or a similar regulated field strongly preferred
• Experience with health insurance products and services, legal, compliance, and regulatory approval requirements strongly preferred
• Proficiency in using analytics platforms and reports to inform business decisions, experience with Adobe Customer Journey Analytics strongly preferred
• Proven ability to manage relationships with cross-functional teams of varying strategic and technical disciplines

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