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Snowflake is about empowering enterprises to achieve their full potential - and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology - and careers - to the next level. Snowflake is redefining how data-driven companies go to market, from the front lines to those who enable them. This role will lead a modern, AI first enablement team that designs, deploys, and scales programs for global field, partners, and customer roles across the Snowflake GTM engine. The ideal candidate blends proven business leadership and strategic thinking with deep curiosity and literacy in AI. You will partner closely with Sales, Marketing, RevOps, Product, People and Partner teams to turn GTM strategy into high-impact, data driven enablement programs that improve productivity, revenue outcomes, and customer value at scale. This is not a legacy "training and content" role. It is a strategic business capability builder for the AI era.
KEY RESPONSIBILITIES:
Architect an AI-First GTM Evolution: Spearhead a transformative enablement strategy supporting Snowflake's global priorities across new business, expansion, and customer success, shifting the field from traditional workflows to an AI-augmented, "performance-first" culture. Modernize the Global Enablement Lifecycle: Lead a high-agility team to overhaul onboarding, everboarding, and field coaching by embedding AI into daily workflows, replacing static learning with real-time, role-based intelligence. Operationalize Scalable Innovation & Industry Plays: Act as the primary bridge between Sales, Marketing, and Product to translate GTM strategy and industry plays into AI-powered assets and practical field guidance for sellers, partners, and users. Orchestrate a Unified "Intelligence Layer": Own and optimize the global enablement tech stack (LMS, CMS, Conversation Intelligence, AI Assistants), ensuring systems are integrated, user-centric, and function as a frictionless asset for a large-scale field. Catalyze Cross-Functional AI Pilots: Partner with IT, Data, and AI Platform teams to identify, evaluate, and rapidly implement high-impact AI use cases that eliminate manual friction and optimize the enablement ecosystem. Drive Habitual Adoption & Change Management: Serve as the chief advocate for behavioral change, ensuring global field teams move beyond simple tool access to deep, habitual mastery of AI-driven workflows in their daily routines. Engineered Impact Measurement: Design and run rigorous mechanisms to track the direct correlation between enablement programs and "North Star" metrics, including ramp time, win rates, pipeline build, and overall productivity. Strategic Advisor to GTM Leadership: Serve as a visionary thought partner to senior GTM leadership, challenging the status quo and providing the roadmap necessary to navigate the shift toward an AI-first sales organization.
REQUIRED EXPERIENCE:
15+ Years of Senior GTM & Operations Leadership: Proven "Builder Mindset" in B2B SaaS with a track record of leading large teams through scale and modernization. Experience auditing complex, manual operating models and rebuilding them into simplified, AI-first, data-driven systems. Strategic Cross-Functional Architecture: Expert at aligning Sales, Marketing, Product, and RevOps into modular, role-based enablement roadmaps (onboarding, methodology, and play execution). Proven ability to drive strategic alignment in fast-paced, ambiguous environments while maintaining high execution speed. AI & Technology Fluency: Hands-on experience owning and scaling modern GTM tech stacks, including CRM (Salesforce), Revenue Intelligence (Gong/Clari), and Predictive Analytics (6sense/Demandbase). Ability to design AI use cases-such as conversational intelligence and AI sales assistants-to automate workflows and drive "smart" coaching at the field level. Multi-Motion Execution at Scale: Experience supporting diverse GTM motions, including Direct, Channel/Partner, and Technical teams (SEs, Architects, and CSMs). Employs a "Scalable Thinker" approach to ensure content and systems are designed for high reuse, global automation, and localization. Data-Driven Change Leadership: Strong analytical rigor using telemetry and dashboards to drive behavioral change, measure program impact, and sunset underperforming initiatives. Ability to translate GTM strategy into field-ready assets with a measurable impact on pipeline, win rates, and expansion. Technical Foundation in Data/Cloud: Comfortable collaborating with Product and Engineering teams to align enablement with technical architectures and product capabilities; familiarity with the Snowflake ecosystem or similar cloud data platforms is highly preferred. Executive Communication & ROI: Proven ability to earn trust through transparency and communicate clear ROI and strategic impact to executive stakeholders and board-level audiences.
Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com The following represents the expected range of compensation for this role:
- The estimated base salary range for this role is $312,000 - $409,500.
- Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.
The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits. To comply with pay transparency requirements and other statutes, you can notify us if you believe that a job posting is not compliant by completing this form.
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