Senior Manager Brand Marketing (REMOTE)

Under the leadership of the Director of US Brand Marketing, Senior Manager of Brand Marketing (Core) is responsible for overall P&L management, marketing strategy development, plan execution and ongoing management of Sea Cuisine and C.Wirthy portfolios. This role will collaborate heavily with multiple cross-functional teams towards the creation of core innovation and marketing support plans designed to drive business growth and profitability. Additionally, this position will manage a Brand Manager.

Accountabilities and responsibilities

• Lead the development and growth of the Sea Cuisine and C.Wirthy brands, driving share within US Retail.
• Actively manage and demonstrate accountability for the assigned product portfolio and financial performance including topline growth and margin management.
• Partner with demand planning, finance, sales, and supply chain to develop the forecast, optimize monthly, and manage operational issues for the franchise.
• Own development of strategic brand plans and share-out with broader sales team and senior leadership.
• Lead core innovation development and execution for the brand, comprehensive of cross-functional team management, commercialization, go-to-market strategy, sell-in materials and associated support plan.
• Own marketing budget and planning of marketing activation, including agency briefing, development, execution and analysis of advertising and promotional activities to build awareness, attract buyers and grow sales; drive yearly improvement in ROI.
• Conduct competitive analysis and maintain an external focus, monitoring the activities and developments of competing organizations; make recommendations based on findings.
• Regularly review and analyze sales results (IRI, customer, internal research and financials) to management of current portfolio, as well as future business opportunities for the brand.
• Present key updates and findings to senior leadership, sales and other functions.
• Be a brand evangelist within the organization, offering support to the sales team and other cross-functional partners toward growing the portfolio.

Qualifications

• 5+ years of progressive work experience in brand or product marketing
• MBA preferred; Bachelor's degree in related field required (business administration, marketing, advertising, psychology, communications, economics, statistics, etc.)
• Demonstrated success in consumer-centric brand strategies, including product launches and execution of sales and marketing/advertising activation
• Strong working knowledge of fundamental marketing constructs and frameworks that is evident through past accomplishments
• Experience with pricing, sales, ecommerce, search, social, trade, insights, research and development, category management, media, and other related functions is preferred
• Ability to work cross-functionally, build and maintain lasting relationships with corporate departments, key business partners, agencies, and customers
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
• Demonstrated ability to mine insights from large amounts of data, multiple data sources
• Excellent written and verbal communication skills
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
• High attention to detail and quality standards
• Proficiency in IRI, MS excel and MS PowerPoint

Travel

Travel to High Liner Foods offices and plants within the US, and occasionally Canada will be required. Travel to customers and company meetings may be required.

Direct reports

1 direct report

What's in it for you?
Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

- Competitive Salary
- Heath, dental & vision coverage
- Pay for performance incentives
- Employee & Family assistance programs
- Wellness Programs
- Retirement Planning
- Supplemental Parental Leaves
- Disability Support
- Family friendly Flex policies & Summer hours
- Volunteer hours
- Learning and mentorship opportunities
- Safety focused work environment

To learn more please visit our career/LinkedIn/Indeed page

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