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Assistant Director of Admissions, Graduate & Continuing Education

Bethel University
United States, Minnesota, St. Paul
Jan 27, 2026
Assistant Director of Admissions, Graduate & Continuing Education About the role Our Assistant Director of Admissions provides strategic leadership and operational oversight for the Adult & Graduate enrollment team. This role is responsible for building a high-performing recruitment team through intentional coaching, development, and performance management. The Assistant Director strengthens the effectiveness of admissions operations by standardizing recruitment practices, optimizing CRM utilization, and ensuring data-informed decision-making. In partnership with the Director of Admissions, this position plays a critical role in achieving enrollment targets by shaping recruitment strategy and supporting goal initiatives through data analysis and strategic planning. What you'll do 1. Team Development and Leadership - 50% Provide ongoing coaching, structured mentoring, and individualized development for enrollment counselors to build a high-achieving, student-centered recruitment team. Lead onboarding and training programs that accelerate team readiness and continuously strengthen staff capabilities. Identify performance trends and skill gaps; implement interventions that drive growth and accountability. Cultivate a motivating environment where team members understand expectations, own outcomes, and consistently contribute toward enrollment goals. 2. Operational Excellence & Process Management - 15% Ensure consistent implementation of recruitment processes, communication plans, and conversion best practices across the team. Optimize CRM utilization to enhance relationship management, streamline workflows, and support accurate data tracking. Maintain high-quality reporting standards that support visibility into team activity and enrollment progress. 3. Strategic Planning & Enrollment Optimization - 1 5 % Collaborate with the Director to refine lead generation strategies and improve efficiency. Support institutional planning by ensuring timely, accurate collection and distribution of enrollment data. Contribute to broader admissions initiatives that strengthen market reach, program awareness, and the overall student experience. 4. Recruitment Events & External Engagement - 15% Lead the planning, coordination, and execution of external recruitment events that build pipeline, enhance program awareness, and support enrollment goals. Represent the institution at strategic events and serve as a knowledgeable ambassador for Graduate and Continuing Education programs. Build partnerships through committees that strengthen recruitment channels and increase prospective student engagement. 5. Institutional Initiatives - 5% Participate in institutional initiatives, committees, and other duties as assigned to support recruitment and university visibility. Additional Responsibilities: Bethel's mission is to educate and equip students to lead lives of impact through transformative academics in a Christ-centered community. Bethel's employee community plays a central role in developing our students as whole and holy persons. To carry out this mission, Bethel uses the foundation of our guiding documents, the Affirmation of Faith, Community Covenant, and Key Policies. Bethel expects all employees to actively participate in creating our Christ-centered community by agreeing with and abiding by our core beliefs in the Affirmation of Faith and supporting all other beliefs as Biblical, responsible, and thoughtful approaches while avoiding dissension and divisiveness. Employees teach and mentor students and help one another uphold our Community Covenant commitments. As a result of these expectations, all University employees act as ministers of the gospel of Jesus Christ by actively partnering with the University to carry out its mission and foster Bethel's Christ-centered covenant community. Other Duties: The essential functions, tasks and responsibilities of this position may change from time to time. Bethel University reserves the right to add or omit duties and responsibilities at the discretion of the University or its leadership. Additional tasks or duties required of the position, will be communicated to the incumbent with specificity to ensure the employee may perform their role with complete understanding. This job description is intended to describe the general level of work being performed; it is not intended to be all-inclusive. Qualifications Knowledge, Skills & Abilities Must thrive in a goal-oriented work environment; proven track record in creating a healthy and effective "sales-oriented" culture. Must demonstrate strong leadership and mentoring skills. Must demonstrate the ability to design and deliver training programs. Must have an aptitude for numbers and be able to interpret and communicate data to multiple audience levels (e.g., counselors through senior executives). Must be a creative problem solver who responds to challenges with solutions. Working knowledge of Microsoft Office Suite required, proficiency in Google Workspace and Salesforce preferred. Must be a proven self-starter, able to work independently and as part of a team. Must have strong communication and interpersonal skills. Must be able to organize, prioritize, and handle multiple duties. Individual must be able to handle sensitive, confidential information in a mature, professional manner. Ability to travel as the role requires. Education, Licensure & Experience Required Education Bachelor's Degree Required Experience 3-5 years of experience in admissions, recruitment, sales, or related leadership required. Preferred Experience Experience in team training or supervision Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. Specific vision abilities required by this job include close vision and the ability to adjust focus. The job requires extended periods of sitting and traversing the Bethel Campus on a regular basis. This job requires the ability to set up tables for presentations and carrying and/or lifting up to 15 lbs. Reasonable accommodations may be made to ensure people are able to perform the essential functions. The mental and physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position. Expected Hours of Work: Typically, the schedule is Monday - Friday, with the expectation to work specific schedules and hours as identified and communicated by management. Evening and weekend work may be required as job duties demand. The position is 40-45 hours per week, working 12 months in a year. Benefits Bethel is committed to offering meaningful benefits to our employees including health insurance, retirement plans, and a generous time off package. Learn more about these offerings here. Learn more about our commitment to diversity in hiring . Applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time Bethel University is a leader in Christ-centered higher education with approximately 4,700 students from 50 states and 32 countries enrolled in undergraduate, graduate, seminary, and adult education programs. Based in St. Paul, Minnesota, Bethel offers bachelor's and advanced degrees in nearly 100 fields. Educationally excellent classroom-based and online programs equip graduates to make exceptional contributions in life-long service to God and the world. Bethel University's Christ-centered mission includes a commitment to equal educational opportunity and equal employment opportunity. Bethel does not unlawfully discriminate on the basis of race, color, creed, national origin, sex, marital status, disability, status with regard to public assistance, familial status, or age in its admissions, educational programs, or employment practices. The pay range for this role is: 55,000 - 60,000 USD per year (Bethel University) To apply, visit https://ats.rippling.com/bethel-university-staff/jobs/fa64b0a2-b66e-4160-8a29-e248d3c33c23 jeid-b5475b64f4c9be4a9436ba6734b4d7a2