Marketing Manager - Corporate Affairs

Overview

Responsibilities

• Execute marketing to support specific business objectives. This role will manage various marketing programs, including awareness, lead acquisition, customer engagement, business development, product sales support, and advanced brand building for key offerings for Orange & Rockland.
• This role will work directly with internal Orange & Rockland team members to understand business requirements across the organization and lead in planning across a wide range of online and offline marketing channels in support of strategic business goals
• Deploy successful marketing campaigns for core Orange & Rockland business units and own their implementation from ideation to execution
• Develop process and workflow for management of marketing campaigns, inclusive of briefing, deployment, optimizations and reporting
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, e-mail and direct mail, event management, publicity, social media, lead generation campaigns, copywriting and performance analysis
• Build strategic relationships and partner with key industry players, agencies and vendors
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Provides leadership to marketing suppliers, and ensure coordination and cooperation between suppliers in meeting objectives
• Contribute to the development of overall Marketing plan, and ensure its delivery in particular through planning and implementation of contact strategies
• Allocate and manage annual marketing budget
• Perform other related tasks and assignments as required

Qualifications

• Bachelor's Degree in business, marketing, communications or a related field. and 6+ years previous experience as an integrated marketing manager, marketing campaign manager or similar role.

• 6+ years previous experience as an integrated marketing manager, marketing campaign manager or similar role, required.
• Excellent communication skills, both verbal and written - skilled at communicating with clients and creative teams through presentations, compelling copy, and detailed strategy documents and able to clearly explain the reasoning behind strategic decisions, showing the client why this strategy will achieve their desired results, required.
• Experience coordinating teams and managing projects across organizational lines, required.
• Analytical and problem-solving mindset, required.
• Creative and compelling storyteller, required.
• Must be a strategic thinker, required.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate, required.
• Proven experience working with numbers, making sense of metrics and processing figures with spreadsheets, required.
• Current with the latest trends and best practices in online marketing and measurement, required.
• Experience leading agency, client and executive meetings, preferred.
• Knowledge of website and analytics tools (e.g., Google Analytics, Oracle BI, etc.), preferred.

• Driver's License Required

• Sit or stand to answer a phone for the duration of the workday
• Sit or stand to use a keyboard, mouse, and computer for the duration of the workday
• Ability to stoop, bend, reach, and kneel throughout the workday

• The selected candidate will be assigned a System Emergency Assignment (i.e., an emergency response role) and will be expected to work non-business hours during emergencies, which may include nights, weekends, and holidays.
• Must be able and willing to travel within Company service territory, as needed.