Digital Content Producer - Hybrid Schedule

The Digital Content Producer, primary responsibility will be to produce compelling marketing content across a variety of digital platforms such as web, video, FUELSNews, and marketing collateral. In this role, you will collaborate with sales and product line leaders throughout the organization to develop content that distinguishes Mansfield from its competitors and establishes the company as a leading voice in the industry. You will be involved in crafting messages and materials for marketing campaigns and will also be responsible for creating and publishing daily content that aligns with Mansfield Energy's marketing strategy.

Your contribution to this role will help set the tone for Mansfield Energy's marketing efforts, and you will play a key role in shaping the company's online presence. This position requires a creative and analytical mindset, as well as the ability to work collaboratively with multiple stakeholders to create engaging content that resonates with Mansfield's target audience.

Responsibilities

• Work with Content Team members to create and design unique campaigns promoting events, products, customer interactions, etc.
• Collaborate with marketing & product leadership to identify compelling value propositions and optimal positioning for Mansfield's products and services in the ever-evolving landscape of digital media marketing.
• Drive the sales process forward by implementing high-performing marketing visual campaigns that generate qualified leads, while also leveraging campaign analytics to optimize future campaigns and maximize results.
• Social media coverage assignments, including but not limited to photos, videos, live content, on-camera appearances, interviews, etc.
• Coordinate with HR to promote Mansfield's employer brand to drive recruitment and employee retention
• Thoroughly research and comprehend important keywords and utilize this knowledge to craft search engine optimized content that effectively drives high volumes of web traffic.

Position Requirements

Formal Education & Certification

• Bachelor's Degree in communication or a relevant field.

Knowledge & Experience

• 1+ years of experience in marketing, corporate writing, or similar business function required
• Excellent analytics, writing, speaking and presentation skills
• Proficiency in Microsoft 2010 including: Outlook, PowerPoint, Word and Excel.
• Proficiency in WordPress or other website platforms, as well as experience with Canva, is desirable.
• Must possess a strong proficiency in graphic design, as well as photo and video editing
• An understanding of energy or commodity markets is a plus, but not required

Qualifications & Characteristics

• Strong research skills
• Able to work independently or within a team
• Strong written and oral communication skills
• Ability to convey concepts to all levels of the organization, including senior leadership
• Comfortable appearing on camera or audibly in digital marketing content

Work Environment

• Hybrid work schedule available once training is completed (3 days in the office, 2 days remote)
• Sitting for extended periods of time
• Dexterity of hands and fingers to operate a computer keyboard, mouse and other computer components

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.