Strategic Marketing Manager- OEM

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility -our people are energized problem solvers that take pride in how thework we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

Job Description

As the OEM Strategic Marketing Manager at Rockwell, you will shape and implement marketing strategies for the OEM/Machine Builder segment. You will focus on driving growth, strengthening OEM partnerships, and expanding market presence. We are looking for creativity and strong knowledge of the OEM landscape. You will lead marketing strategy and programs that increase demand and sales across all industry markets. Reporting to the Global OEM Strategy and Marketing Lead, you will collaborate globally with Regional Sales & Marketing, Industry Teams, Business Units, and Portfolio Marketing.

• OEM Marketing Strategy Development: Define and support OEM segment marketing strategies based on machine builder requirements, technology trends, and application needs.

• Market & Application Analysis: Analyze applications, use cases, machine and equipment trends, and industry developments to identify gaps, uncover opportunities, and define competitive positioning that strengthens marketing campaigns.

• Partner Relationship Management: Use relationships with key OEMs to understand their challenges, machine design requirements, and standardization needs, and develop targeted co-marketing strategies

• Product and Solutions Positioning: Partner with portfolio marketing teams to position offerings for OEMs by communicating their technical and lifetime value in alignment with desired outcomes.

• Industry & Application Support: Contribute to use-case definition, creation of case studies and solution frameworks for key OEM segments

• Program Execution Support: Collaborate with marketing teams on trade shows, technical content, and customer-facing materials, ensuring engineering relevance and accuracy.

• Performance & Investment Tracking: Help evaluate strategic marketing initiatives and investments by assessing OEM adoption, technical fit, and market impact.

• Budget & Resource Coordination: Contribute to planning and prioritization of OEM-focused marketing initiatives and resource allocation.

• Cross-Functional Collaboration: Work crossfunctionally with Sales, Engineering, and Business Units to align on OEM priorities and support marketing campaign execution.

• Voice of Customer: Gather direct and indirect feedback from OEMs and machine builders, translating it into actionable insights for marketing activities development in the campaign

• Strategy support: Support development of the Rockwell Automation Industry Strategic Plan (BSR).

• Bachelor's degree in relevant field

• Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening

• Bachelor's degree preferably in engineering, MBA preferred

• Typically requires 5+years of marketing experience in OEM marketing or product marketing

• Substantial experience in the OEM space for the automation market, including selling to OEMs.

• Experience developing and executing successful marketing strategies in the OEM segment.

• 5+ years of experience with the OEM industry, including key players and market trends.

• In-depth knowledge of the Discrete, Hybrid, and Process sectors.

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

This position is part of a job family. Experience will be the determining factor for position level and compensation,

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We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.

Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.