Marketing Manager

Role Overview

Horseshoe Bay Resort is seeking a dynamic and strategic Marketing Manager to lead creative initiatives and drive institutional growth. Situated in the Texas Hill Country, this role serves as the primary architect for the resort's brand narrative, executing integrated marketing strategies that enhance brand equity, optimize revenue, and solidify the resort's position as a premier destination for leisure and group travel.

Core Responsibilities

• Strategic Growth: Collaborate with the Revenue Management team to leverage data-driven insights into high-impact leisure promotions and seasonal campaigns.
• Brand Stewardship: Lead the development and execution of brand campaigns, new amenity launches, and comprehensive property-wide initiatives.
• Public Relations & Media: Oversee the property narrative by managing press releases, media kits, and cultivating strategic partnerships with key influencers and media outlets.
• Digital Ecosystem Management: Maintain a sophisticated digital presence by overseeing the resort website, social media platforms, email marketing, and Online Travel Agency (OTA) listings.
• Experiential Marketing: Facilitate on-site activations and brand collaborations to enhance the guest experience and drive engagement.
• Operations & Asset Management: Direct the marketing calendar and oversee the production of creative assets (photography/videography) while managing third-party vendor relationships.

Candidate Qualifications

• Industry Expertise: 3-5 years of progressive marketing experience within the hospitality, lifestyle, or luxury entertainment sectors.
• Digital Proficiency: Advanced knowledge of social media ecosystem management (Meta, TikTok, LinkedIn) and digital consumer behavior.
• Communications Mastery: Exceptional copywriting, presentation, and storytelling skills with a keen eye for brand consistency.
• Project Management: Proven ability to manage complex, cross-departmental projects simultaneously in a fast-paced environment.
• Technical Skills: Bachelor's degree in Marketing, Communications, or a related field. Proficiency in Microsoft Office is required; experience with Adobe Creative Suite is highly preferred.

Compensation & Associate Benefits

Horseshoe Bay Resort is committed to a culture of Diversity, Equity, and Belonging, offering a comprehensive professional environment:

• Professional Development: Competitive compensation structures with performance-based reviews and access to our Manager in Training (MIT) Program for executive leadership preparation.
• Health & Wellness: Comprehensive Medical, Dental, and Vision insurance plans, plus a 401(k) with employer matching.
• Work-Life Balance: Generous paid time off and holiday schedules.
• Exclusive Perks: Employee access to golf and resort amenities, alongside significant discounts on dining, retail, and global travel through the Crescent Hotels & Resorts and Preferred Hotels networks.
• Support Services: Subsidized associate housing options, dedicated shuttle services, and meal subsidies.

Required Competencies

• Functional Expertise: Acts as a subject matter expert in marketing trends and hospitality best practices.
• Innovation: Demonstrates original thinking and the ability to introduce novel concepts to the brand.
• Enthusiasm: Maintains a high level of engagement and professional dedication to the resort's mission.