Team Lead - Marketing Research & Sales Data Analysis

This role reports to the Vice President of Sales and Marketing for Motion Drive Products and located in New Berlin, Wisconsin. As a Team Lead - Marketing Research and Sales Data Analytics, you will be responsible for creating and shaping the data strategies to drive operational, marketing, and sales objectives.

You will develop an understanding of customer segments, quantifying the competitive landscape and providing insights that influence the overall sales and marketing strategies. This role requires an analytical thinker who is comfortable pulling data from disparate sources to uncover opportunities to improve the overall performance of the US Drive Product business. Responsibilities also include identifying and analyzing market trends, CAGR, share and other critical market factors to support strategy development, marketing programs and recommend new opportunities best suited for accelerated revenue growth.

This role will work to influence business development, customer relationship management and marketing programs. In addition, this role will influence the tools, techniques, and internal processes that are utilized to advance the internal analytic capabilities, market research, and market reporting capabilities.

The work model for the role is: Hybrid in New Berlin, WI.

Your role and responsibilities:

• Utilize internal sources of insight and information and external market studies to size markets by industrial segment, understand the competitive share, and project segmented growth rates.
• Build the requirements for bespoke and off-the-shelf market studies with foresight into what problems these studies will be used to solve. Prepare and socialize key findings with attention to insights that drive strategic decision making, product development and potential business impact.
  • Design and analyze VOC studies to gain insight into end users of drive products. Present actionable findings that drive strategic decision making, inform marketing messaging and increase product demand.
  • Evaluate sales trends and patterns (both channel partner POS and internal sales) to suggest/validate strategic and tactical activities that will yield new growth opportunities.
  • Lead the process to gather competitive information and conduct SWOT analysis to provide insight into competitive landscape as it pertains to strategy, market messaging, and new solution development.
  • Monitor markets, including price action, supply and demand indicators, and regulatory or legislative developments.
• Identify and collate total market sales and conduct monthly analysis and reporting of market volume across pertinent industries. Submit and support to the global group annual market sizing and growth data for US drives markets segments and competitors.
• Create Power BI reporting that analyzes products, competition, distributors and end users. Analyze POS data to understand segment growth, end user trends and behaviors.
• Ability to analyze existing marketing programs for performance, profitability, revenue opportunities and recommend improvements.
• Influence, collaborate and partner with teams and leaders across the organization.
• Participate as ABB representative on market insight/analysis committees and or conferences within various industry associations. Submit ABB monthly and quarterly reporting to NEMA (National Electrical Manufacturers Association).
• Document (Intelex) business processes and work instructions defining the responsibilities of the market analyst role.

Our Team Dynamics

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the role:

• Bachelors' Degree, preferably in Marketing, Business or Economics, and 5+ years' experience with marketing, marketing analysis, marketing intelligence, business intelligence, marketing research, data analysis, sales/support sales, statistics. Master's Degree / MBA is preferred.
• Entrepreneurial or operating experience in product marketing, product management or sales is a plus.
• Committed to using current analytical tools to understand and report out findings to the organization. Must possess experience with or the commitment learn and utilize the following:
  • Data visualization tools (Power BI, Power Pivots)
  • Salesforce management (Salesforce Einstein)
  • Stats packages (SAS, SPSS, R)
  • Mapping tools (ESRI ARC/GIS)
• Strong analytical skills and data driven thinking.
• Strong interpersonal skills and the ability to work across an organization to drive projects to completion.
• Comfortable with ambiguity and willingness to be adaptable in a dynamic environment.
• Ownership of responsibilities and the drive to see projects to completion, with commitment and respect for deadlines.
• Candidates must already have a work authorization that allows them to work for ABB in the United States. Open to travel less than 10%.

More about us

ABB Drive Products serves the industries and infrastructure segments with world-class drives and programmable logic controllers (PLC). With its products, global scale and local presence, the Division helps customers to improve energy efficiency, productivity and safety.

What's in it for you

We give you the space to lead, the support to grow, and the chance to make a difference. Whether you're solving problems, building something new, or helping others succeed, your impact is real. You'll be part of a team that values your voice and celebrates your progress.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner.

ABB Benefit Summary for eligible US employees

[excludes ABB E-mobility, Athens union, Puerto Rico]

Go to MyBenefitsABB.com and click on "Candidate/Guest" to learn more

Health, Life & Disability

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus
• Vision benefit
• Company paid life insurance (2X base pay)
• Company paid AD&D (1X base pay)
• Voluntary life and AD&D - 100% employee paid up to maximums
• Short Term Disability - up to 26 weeks - Company paid
• Long Term Disability - 60% of pay - Company paid. Ability to "buy-up" to 66 2/3% of pay.
• Supplemental benefits - 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
• Parental Leave - up to 6 weeks
• Employee Assistance Program
• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
• Employee discount program

Retirement

• 401k Savings Plan with Company Contributions
• Employee Stock Acquisition Plan (ESAP)

Time off

ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.