Senior Vice President, Eyewear Sales and Operations

VSP Vision
United States
Dec 05, 2025
The Senior Vice President of Eyewear Sales and Operations leads the national sales organization in the wholesale eyewear frame industry. This executive will be responsible for driving revenue growth, managing a high-performing sales team, and developing innovative go-to-market strategies across multiple sales channels including outside sales, inside sales, and self-service platforms. Lead, mentor, and inspire a team of regional sales managers and sales representatives Ensure accountability for sales performance, EBITDA, and market share growth Build and maintain a high-performance culture focused on accountability, clear expectations, and continuous improvement Oversee the customer care strategy function for eyewear and develop new strategies to improve excellence and efficiency Fully accountable for all sales across US regions Foster collaboration across departments including marketing, customer service, and product development Develop and execute strategic sales plans to achieve revenue targets and expand market share Oversee territory management and ensure optimal coverage and resource allocation Implement incentive programs based on performance data and market dynamics Drive sales growth through relationships with optometrists, ophthalmologists, opticians, retailers, boutiques, and e-commerce partners Understand and anticipate customer needs, delivering tailored solutions and exceptional service Lead initiatives to enhance the customer experience across all touchpoints Leverage Salesforce CRM and other analytics tools to monitor performance, forecast trends, and identify growth opportunities Use data to inform segmentation strategies, pricing models, and promotional campaigns Champion a culture of curiosity and innovation, exploring new sales modalities and technologies Stay ahead of industry trends and competitive landscape to inform strategic direction Job Specifications Typically has the following skills or abilities: Bachelor's degree in Business Administration, Marketing, Communications or related field, or equivalent experience Ten or more years of sales management or similar relevant experience with clear progression to senior leadership/ management roles, leading a motivating cross-functional interdisciplinary teams to achieve strategic goals Proven success in selling to medical professionals, retailers, and e-commerce platforms Expertise in Salesforce CRM and data analytics Strong understanding of territory management and multi-channel sales strategies Experience leading customer service operations with a focus on talent development Exceptional communication, negotiation, and interpersonal skills Demonstrated ability to drive revenue growth and lead high-performing teams Strategic thinker with a hands-on approach and a passion for innovation Clean credit history as reported by credit report #LI-MARCHON VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws. Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information. We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters.Click hereto learn about our application process and what to watch for regarding false job opportunities. As a regular part of doing business,VSPVision ("VSP")collects many different types ofpersonal information, including protected health information, about ouraudiences, includingmembers, doctors,clients, brokers, business partners,andemployees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.