Public Relations Manager

Acentra Health exists to empower better health outcomes through technology, services, and clinical expertise. Our mission is to innovate health solutions that deliver maximum value and impact.

Lead the Way is our rallying cry at Acentra Health. Think of it as an open invitation to embrace the mission of the company; to actively engage in problem-solving; and to take ownership of your work every day. Acentra Health offers you unparalleled opportunities. In fact, you have all you need to take charge of your career and accelerate better outcomes - making this a great time to join our team of passionate individuals dedicated to being a vital partner for health solutions in the public sector.

• In partnership with public relations agencies, own daytoday media relations: develop narratives, build reporter relationships, manage inbound requests, staff interviews, and serve as onbackground or onrecord spokesperson as appropriate.
• Work with public relations agencies to plan and execute proactive pitching tied to company milestones, product/solution updates, customer outcomes, and policy/industry trends relevant to Acentra Health's lines of business.
• Maintain press materials (boilerplate, fact sheets, executive bios, media kit) and an annual editorial calendar.
• Secure speaking opportunities, awards, and bylines for executives and subject matter experts at priority venues and outlets.
• Write and edit highimpact external content (press releases, opeds, bylines, blogs, case studies, web copy, video scripts) that translates clinical and technical work into clear, outcomesfocused stories.
• Partner with marketing, product, operations, sales, and strategy teams to align public relations activities with integrated campaigns, demand generation, and key pursuits.
• Lead crisis preparedness: risk mapping, escalation paths, holding statements, media frequently asked questions, and executive talking points.
• Manage realtime response, monitoring, and postincident debriefs.
• Integrate earned, owned, and shared digital channels to amplify coverage and executive visibility.
• Produce monthly and quarterly activity reports with insights and nextstep recommendations.
• Manage public relations agency(ies), wire services, and mediamonitoring/database tools; own related budgets and SOWs.
• Collaborate with the internal communications team on activities with external implications (M&A, major hires, partnerships).
• Ensure full understanding of Acentra Health offerings and solutions to develop clear, persuasive, and articulate messaging and content across a variety of media and formats. Research clinical, technical, or business topics as necessary to ensure complete and accurate content.
• Produce high-quality, error-free, short- and long-form content.
• Follow efficient processes for the review and approval of content. Ensure compliance with claims, disclosures, industry/regulatory reviews as needed, etc.
• Ensure adherence to brand and writing style/usage guidelines and product and unit naming conventions.
• Read, understand, and adhere to all corporate policies including policies related to HIPAA and its Privacy and Security Rules.

Required Qualifications

• Bachelor's degree (Public Relations, Communications, English, Marketing, or similar) and at least 5 years of experience in public relations and/or communications for a healthcare or insurance organization, or 8 years relevant work experience
• Excellent writing skills as evidenced by writing samples submitted with application
• Advanced proficiency in standard software applications (Microsoft Word, Excel, Access, PowerPoint, Project, Visio, SharePoint; Tungsten/Kofax; etc.)
• Demonstrated success placing stories in national, policy, health tech, and state/regional media.
• Experience managing sensitive and high-risk issues.

Preferred Qualifications

• Ability to adapt to changing market conditions and matrix-manage others to do so
• Ability to develop long-term plans and translate business objectives into effective external communications/public relations strategies
• Ability to work within deadlines and under pressure
• Demonstrated ability to bring to life complex concepts and data in a way that is meaningful and easy to understand
• Demonstrated success building campaigns that drive earned media
• Excellent editing and self-editing skills; meticulous about clarity, structure, and grammar
• Excellent project management, communication, interpersonal, and stakeholder management skills
• Excellent verbal and written communication skills, with the ability to present complex ideas clearly and build consensus, as well as align and communicate with executives, supervisors, and team members
• Experience with publicly funded healthcare programs
• Understanding of IT- and healthcare-focused business, management, and clinical concepts

Why us?

We are a team of experienced and caring leaders, clinicians, pioneering technologists, and industry professionals who come together to redefine expectations for the healthcare industry. State and federal healthcare agencies, providers, and employers turn to us as their vital partner to ensure better healthcare and improve health outcomes.

We do this through our people.

You will have meaningful work that genuinely improves people's lives across the country. We are a company that cares about our employees, and we give you the tools and encouragement you need to achieve the finest work of your career.

Benefits

Benefits are a key component of your rewards package. Our benefits are designed to provide you with additional protection, security, and support for both your career and your life away from work. Our benefits include comprehensive health plans, paid time off, retirement savings, corporate wellness, educational assistance, corporate discounts, and more.

Thank You!

We know your time is valuable and we thank you for applying for this position. Due to the high volume of applicants, only those who are chosen to advance in our interview process will be contacted. We sincerely appreciate your interest in Acentra Health and invite you to apply to future openings that may be of interest. Best of luck in your search!

~ The Acentra Health Talent Acquisition Team

Visit us at Acentra.com/careers/

EEO AA M/F/Vet/Disability

Acentra Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, status as a protected veteran or any other status protected by applicable Federal, State or Local law.

Compensation

The pay for this position is listed below.

"Based on our compensation philosophy, an applicant's position placement in the pay range will depend on various considerations, such as years of applicable experience and skill level."