Sr. Regional Marketing Specialist - LATAM

We're looking for a dynamic, data-driven B2B marketer with a passion for driving pipeline and winning in the Latin American market. This is your opportunity to own the regional marketing plan for LATAM at a fast-growing global cybersecurity leader.

Reporting to the Senior Director, AMER Regional Marketing, Enterprise and Commercial , you will own regional marketing efforts for LATAM, working hand-in-hand with sales leadership to accelerate our market penetration and revenue growth.

As the primary owner of the LATAM regional marketing engine, you will drive measurable success by:

• Regional Strategy Ownership: Own the complete regional marketing lifecycle for LATAM, from budget allocation to strategic ideation, flawless execution, and comprehensive measurement, with a focus on priority countries Mexico and Brazil
• Pipeline Generation: Drive pipeline growth through a strategically mixed portfolio of multi-tactic marketing programs.
• Customer & Message Localization: Leverage customer and market insights to localize Okta's campaigns and create messaging that resonates locally throughout the region
• Program Execution Excellence: Plan and execute integrated, ROI-driven marketing and lead generation programs across a variety of channels, including:




• High-impact in-person and virtual events (owned and 3rd party)
• Collaborative Partner programs (Channel & ISV)
• Targeted email and direct mail campaigns




• Sales Partnership: Function as a key strategic partner to the field sales teams and leadership, identifying their needs and developing programs that directly support pipeline goals. This includes collaborating closely with Sales on pre-campaign preparation and post-campaign follow-up with SDRs
• Data-Driven Optimization: Track, analyze, and measure the region's marketing funnel and conversion rates to optimize performance
• Cross-Functional Leadership: Work collaboratively with cross-functional marketing teams to implement the regional strategy, leveraging global programs while creating new, localized initiatives
• Stakeholder Communication: Ensure key internal stakeholders are fully informed through clear and effective communication of marketing programs, campaigns, and events
• Best Practice Sharing: Actively share successful regional strategies and programs as best-practices across the broader organization

You would be a great fit for this role if you are a collaborative, self-starter ready to thrive in a fast-paced environment:

• Experience: 5+ years of successful B2B marketing experience, with a preference for regional or field marketing expertise
• Data & Analytics: Strong analytical abilities and a passion for working with data, analyzing outcomes, and employing a test-and-learn, data-driven approach.
• Integrated Marketing Mastery: Proven knowledge and hands-on experience executing successful field and integrated marketing programs that align directly with corporate goals
• Communication & Presence: Exceptional communication skills, both written and verbal, and ability to effectively work with and present to leadership teams in both English and Spanish
• Execution Rigor: Excellent organization, time management, and attention to detail
• Education: Bachelor's Degree; a focus in Marketing is preferred
• Technical Savvy (A Plus): Experience with marketing automation and CRM platforms (preferably Marketo and Salesforce)
• Attitude: A truly collaborative mindset and a drive to generate pipeline

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