Social Media and Content Associate (Student Worker)

TBD, 10 hours per week to start

The Social Media and Content Associate will support the Haile College of Business's content and social media strategy by assisting in the creation and execution of a monthly content calendar. This role will focus on creating and sharing engaging content across multiple platforms, including Instagram, LinkedIn, Facebook, X, the website, and email newsletters. The associate will also help with audience engagement and analytics review to optimize future content.

* Create, schedule, and publish posts on Instagram, LinkedIn, Facebook, and X, with a focus on Instagram.

* Contribute to creating and managing a monthly content calendar, ensuring consistent and on-brand messaging.

* Assist with basic photo and video editing as needed for social media and web content.

* Attend events to capture content for social media and provide live updates, when appropriate.
- Primary focus on Instagram, with additional responsibilities on LinkedIn, Facebook, and X. The role also includes assisting with email and web content.

* Sophomore or junior pursuing a degree in Marketing, New Media Art, Photography, Videography, English, or a related field.

* Demonstrated interest in digital marketing, social media, or content creation.

* A portfolio of social media posts, email marketing, blog posts, or videos is highly preferred.

* Strong storytelling skills or a willingness to learn how to communicate brand stories online.

* Detail-oriented with a proactive approach to social media trends and audience engagement.
- Proficiency in Canva for design work.
- Familiarity with social media content management tools, such as Hootsuite or Agorapulse.
- Basic skills in photo and video editing, with a good eye for photography.